The Client

“DEFSYS is a 100% Australian owned Business Technology Company specializing in providing IT Support, Business Phone Systems, Data, Cloud Computing and Software Development Services and Solutions to a range of different businesses in a range of different industries across Australia, New Zealand and the UK.”

Defsys Telecommunication

The Project

The lack of storytelling and flow Defsys needed a new way to capture and engage audiences.

The goal was to create promotional videos for Defsys Voice Over Internet Protocol Services (VOIP) blog.

Roles + Workflow


  • Content Creation
  • Copywriting
  • Facebook A/B Testing

Laura G Snider

  • Video Content Creation
  • Visual Design / Assets
  • Video Marketing A/B Testing


Using the current videos Defsys was using for their VOIP product informed us of what the client did not want. The promotional videos were over animated, there was poor quality sound effects, and were not descriptive of the product, the company, or how the product addressed the company needs.

Interview with CEO of Defsys to align the company branding and artistic direction with the proposed design and development of marketing direction.

From the client, we learned about customer acquisition, intended uses for the product compared to actual uses, and how the product would

Customer Profile

Defsys VOIP services are a business to business (B2B) software business solution product. Their clients are large companies from a variety of corporate.



This is an introductory video to VOIP services at a base level. An attention grabber for future clients.


In this video we wanted to high light the advantages using Defsys over another company’s VOIP services.

Meet Guy

Meet Guy, he works for Acme. We created a persona for the average user of Defsys VOIP product. We wanted to focus on creating a traditional narrative to highlight how employees would benefit from these services.


With the video Here we wanted to focus on the main advantage of VOIP software, it’s mobility. We showcased how both customers, employees, and companies would benefit from the true mobility.

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